URBAN Rent a Car
We’re looking for a new, modern, and dynamic logo to revamp our brand. Please review attached document.
Some considerations:
- The logo can include the word “Rent a Car” in it, or it can be a separate entity, but should be specified how to match the logo with the word
- We want the (main part of the) logo to be the word “Urban”
- Feel free to propose a color palette, we’re also considering changing our current one to something that feels more modern. Ideally, we’d have one color (maybe in two tones), two at most.
- Would be great to include some reference to a car, a street, a key. Most of what we’ve seen is not great when trying to do this, will add some examples below.
- If no reference to objects, then the logo should communicate motion
- The logo should look solid, not flimsy or light
Please review the references attached
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